Hi there, I'm Lara
Senior UX Designer & Team Lead
I translate complexity into efficient digital products, built on data and unified by design systems.
Leading cross-functional design processes, managing requirements, wireframing technical concepts, and maintaining product consistency is my expertise.
My Credentials & Project Experience
My 9+ years in UX/UI design and strategic planning are defined by taking complex problems and translating them into user-friendly, high-efficiency solutions.
As a Cluster and Team Lead, I drive the UX process from requirement definition, research studies and structural planning to the successful delivery of products.
Selected Projects
Sapiens WEbsite Relaunch
This project involved the complete redesign of the Sapiens company website, driven by a simultaneous new brand design definition from Marketing. My dual role as Project Manager and UX Designer required me to lead the entire process, from strategic alignment with stakeholders to technical coordination with an external development agency.
Migration Studio Platform
This case study details the development of “Migration Studio”, a highly specialised application built from scratch to solve a massive internal business problem. Previously, migrating client product and insurance data from our client’s systems into our backoffice systems was a unstructured, manual process taking anywhere from 10 months to two years. The Migration Studio is designed to transform this process into a structured, trackable, and manageable workflow.